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Privacy Policy

Effective Date: October 24, 2026

This privacy policy applies to the mobile application Apple Heroes: Merge Battle and any related services operated by Ashino Games (collectively, the "Application" or "Service"). Ashino Games is referred to as the "Service Provider", "we", "us", or "our".

1. Data Controller Information

Ashino Games acts as the Data Controller responsible for the processing of your personal data.

For data protection inquiries, privacy requests, or to exercise your rights under applicable privacy laws (including GDPR and CCPA/CPRA), please contact us at the email address provided above.

2. Information Collected and Method of Collection

A. Information You Provide

Registration is not required to play the Application. However, when you interact with support or contact us directly, you may provide us with:

B. Automatically Collected Data

When you access and play the Application, certain information is collected automatically by the Application and integrated third-party SDKs, including:

C. In-App Purchases & Financial Data

All financial transactions, microtransactions (such as Gems or Coins), and billing processing are handled directly and securely by the Google Play Store (Google Play Billing). The Service Provider does not collect, process, or store raw credit card numbers, bank details, or financial credentials on its servers.

3. Location Data and AI Technologies

4. Lawful Bases for Data Processing (GDPR)

Where the General Data Protection Regulation (GDPR) applies, we rely on the following lawful bases to process your personal data:

  1. Performance of a Contract: Processing required to operate the Application, maintain game progress, and fulfill in-app transactions.
  2. Consent: Where you have granted explicit consent for specific processing actions (e.g., personalized advertising or optional tracking). You may withdraw consent at any time without affecting prior lawful processing.
  3. Legitimate Interests: Processing necessary for security, network integrity, fraud prevention, stability testing, and optimizing game balance through analytics, provided these interests are not overridden by your fundamental privacy rights.
  4. Legal Compliance: To comply with legal obligations, tax laws, or valid regulatory inquiries.

5. Third-Party Services and SDK Integrations

The Application integrates third-party SDKs to support analytics, performance monitoring, cloud save features, and ad monetization. These third parties process data according to their respective privacy policies:

Where required by GDPR Article 28, Data Processing Agreements (DPAs) are maintained with third-party service providers processing data on our behalf.

6. International Data Transfers

Personal data collected by the Service Provider or third-party SDKs may be stored and processed outside the European Economic Area (EEA). When international transfers occur, appropriate transfer mechanisms recognized under GDPR Chapter V are applied, including:

7. Data Retention and Deletion Instructions

Data Retention Periods

Data Deletion Requests

You have the right to request deletion of your personal data and cloud save profile (including Firebase Cloud Save UIDs and save progress). To request data deletion:

  1. Send an email to support@ashinogames.com with the subject line Data Deletion Request.
  2. Include your in-game User ID (UID) found in the in-game Settings menu, or contact us from the email account linked to your support history.
  3. Upon identity verification, your data will be permanently purged from our systems within 30 days, except where retention is required by legal or accounting obligations.

Alternatively, uninstalling the Application stops all further local data collection from your device.

8. Children's Privacy Disclosures

The Application is designed for a general casual audience and is not directed to children under 16 years of age (or the legal age of digital consent in your jurisdiction). The Service Provider does not knowingly collect or solicit personal information from children.

If we learn that we have unintentionally gathered personal data from a child under the legal age of consent without verified parental authorization, we will take immediate steps to delete that information from our servers. If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately at support@ashinogames.com.

9. Security Safeguards & Breach Notification

We employ physical, organizational, and technical safeguards to protect your personal information against unauthorized access, loss, or alteration (including encrypted transmission protocols and signed local storage mechanisms).

In the event of a security breach affecting personal data that poses a risk to user rights and freedoms, the relevant regulatory authorities will be notified within 72 hours of discovery in compliance with applicable laws, and affected users will be informed without undue delay where high risk is identified.

10. Your Privacy Rights

A. European Union / EEA & UK Rights (GDPR / UK GDPR)

If you reside in the EEA or UK, you have the following rights:

B. California Residents (CCPA / CPRA)

If you reside in California, you hold specific rights under California privacy law:

To exercise any of these rights, contact us at support@ashinogames.com.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or Application features. Material updates will be communicated by updating the "Effective Date" at the top of this page. We encourage periodic review of this policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please reach out to us: